Frbiz.com Reports China’s Clothing Industry Cluster To Investigate The Report

With the pace of economic globalization, the manufacturing industry’s competitive business strategy from a simple step by step to a full range of concentration in strategic change. In the market economy developed in China’s garment industry, in the distribution industry is characterized by outstanding performance of industrial clustering.

The regional concentration of production is the market allocation of resources, rational use of industrial elements of the objective requirements. Products gathered in a region is the development of the main producing areas of China’s clothing drive, Guangdong, Zhejiang, Fujian, Jiangsu, Shandong Province, a concentration of garment industry production growth rate was significantly higher than other regions.

According to China National Garment Association, the investigation of various regions, there are now 39 garment industry gathering place, mainly in the Pearl River Delta, Yangtze River Delta and Bohai Rim region and the southeastern coast. Initial projections, China’s garment industry, nearly 70% of capacity concentrated in the garment industry gathering places.

◆ four garment industry gathering place of their own characteristics

China’s garment industry concentrated in the areas can be divided into four categories:

One is clothing culture, commerce, fashion as the main feature, to large cities as the carrier concentration in the industry.

Most of these gathering places in the old industrial base of garment, based on the development of urban-oriented industries as an opportunity to metropolitan unique information flow, personnel flow, modern logistics, capital flow, and other social resources as the basis, full use of various Clothing cultural resources. Such as the annual international and domestic apparel Expo, designed to Grand Prix, Grand Prix models and other activities. In the clothing culture, commerce and design has a great advantage, especially in Beijing, Shanghai, Dalian, Shenzhen and other major cities of distinctive characteristics, advantages highlighted.

The development of garment industry in these cities will gradually shift from a manufacturing-based cultural, trade-based mainly in China and the world fashion stage for performances of the window and the stage.

Second, industry, supporting neat, quick to react to market information, as the main features of the production of high-grade brand clothing industry enterprises as the main gathering place. Such industrial agglomeration, the garment generally has a long history and profound cultural connotation of clothing, relying on unique human geography, and win in the reform and opening up development opportunities in order to well-known clothing brands, or large-scale enterprises as the core, in the within a certain region formed a brand enterprise clustering. In these areas with information and sales network developed, industry is characterized by neat package. If Wenzhou, Ningbo, Jinjiang, and other places in China brand clothing manufacturing center.

3 is based on export-oriented economy characterized by an export garment manufacturing enterprises as the mainstay of the multi-layered clothing industries.

As China’s garment export processing scale expanded engaged in exports of apparel production around the large enterprise groups have emerged a number of small and medium export-processing enterprises, forming a multi-level industries. Zhejiang, for example, “Matsuoka Industry (Group) Co., Ltd.” location Pinghu city; Jiangsu “Morrowind Group Co., Ltd.” and “Fashion Co., Ltd. Changzhou Jinsong” location Changzhou City; Guangdong “FAMORY (Group) Co., Ltd.” location Chaozhou City, and so on. Core business processes in these areas skilled in the international market have a higher visibility, is the world’s designer clothes production and processing bases.

There are also the formation of export-oriented gathering place, is in the original use of “three to one make up” approach, the introduction of foreign capital, equipment, management, technology, or the use of the advantages of overseas Chinese, through the distribution around the world relatives, the formation of the export processing base. Such as the garment industry in Guangdong Province gathering places, that is, to rely on the adjacent Hong Kong, Macao free trade zone, in the humanities, geography, transportation inextricably linked, so that these areas become the Hong Kong, Macao and garment processing base in the region.

Fourth, SMEs rely on a single product or a professional garment production features to small and medium cities and towns as the carrier concentration in the industry.

The process of urbanization in rural areas, a clothing product made in some sort of money, neighbors they imitate the follow-up, often the support of the local government will also guide the development of the industry to mobilize the enthusiasm of a variety of economic sectors, surrounded by a the formation of industrial agglomeration main product categories; although some specialized markets around the formation of industrial agglomeration, the market concentration of production in the region to accept a large number of products that naturally produce certain apparel products to form the characteristics of cities and towns, industrial development after the industrial chain also will be formed, and the radiation function of the market, distribution function, the proliferation of features have been good. Such areas dominated mostly small and medium enterprises, and even a plus one workshop, distribution and wholesale markets in the towns surrounding these areas of development in the garment industry job placement and stimulating rural economic development, increasing farmers income, increased funding accumulation, promote development of tertiary industry and so on is the role played by other industries can not be replaced, has truly become a rich rural industry. Such industrial agglomeration in the apparel industry capacity over a broad, universal and representative type. These regions have the advantage of low cost and industrial chain, apparel products affordable for the main features.

◆ make sound “regional brand”

At present, industry organizations and governments at all levels in promoting the development of garment industry cluster work done, primarily through guidance and information gathering of our industry, these industries to enhance the industry, increased visibility to make the world aware of our clothes in these areas Industrial strength, doing sound “regional brand.”

In our country there are nearly 100,000 clothing brand, in the present circumstances, a single international brand companies to a considerable degree of difficulty. Even the perception of domestic consumers create their own clothing brand, to become the world’s brand abroad, the difficulty is quite serious. As a large number of SMEs is even more powerless. If the name of an industry gathering to create regional brands concentrated in the areas of intangible assets bigger, and small and medium enterprises will be able to share the tremendous benefits of this honor, will be China’s largest country to everything from clothing and clothing to play a significant role in promoting strong.

But we should also see that a concentration of China’s garment industry, most of the production of a product of the geographical concentration of enterprises, whether the true sense of the industrial cluster, or the initial stage of industrial clusters are to be studied. The true sense of the industry clusters, through the professional division of labor within the region and group collaboration, improve the “overall attack” capabilities, thereby demonstrating a competitive edge. Garment industry is currently gathering a large number of products within the region, rather than competition among enterprises are basically complementary, lack of communication and collaboration. In building a modern clothing power, taking a new road to industrialization in the process of how to solve these problems, so that with different characteristics from the clothing industry gathering, the real release of specialization, centralized, Web-based and regionalization of the concentration effect and a competitive edge is the future, industry organizations, government and academia need to be carefully studied.